And in 2006, Nokia’s emblem color and type were modified just a bit. Once the ‘Connecting People’ slogan was introduced in 1992, it used Erik Spiekermann’s ‘Nokia Sans’ type. Upon merging with Finnish Rubber Works and Finnish Cable Works in 1966, Nokie had revealed its ‘Arrows’ logo. In 1965 a new Nokia symbol was made, in which the company’s name was featured inside the round-shaped black-and-white emblem. The emblem remained in use for over a century. Nokia’s original logo was created in 1866, depicted a fish of Nokianvirta River, where Engineer Fredrik Idestam established a wood pulp mill. In 2008, the company brought back its old identity from ‘Rbk’ to ‘Reebok’ that is comprised of a custom typeface. Seeing an opportunity to connect with the youth market in 2001, the company introduced a new logo ‘Rbk’, designed by New York-based design agency Arnell Group. And two years later it was improved even further. In 2000, Reebok resurrected its old logotype. Reebok logo was given a nameless corporate identity in 1998, featuring only a “cross-check”. The earliest version of the logo that featured Union Jack was unveiled in 1895. Reebok is the best example of design, redesign and design again. Since then it has remained largely unaltered apart from slight modifications in fonts. The current wordmark was introduced in 1968 and features the company’s name in an uppercase sans-serif typeface. The shield emblem and the Philips logotype underwent a major change in 1968. It was registered as a trademark in 1948. The original Philips logo, unveiled in 1938, was comprised of four stars hurling around waves enclosed in a shield. Related: 8 Brand Identity Trends to be Watchful Of The current Subway logo redesign forayed into a facelift with a simplified version and hand-drawn typeface. For most of the company’s history, the letter had somewhat unusual curvy lines. In 2002 the logo was given a symbolic look (above). Since 1965, numerous amendments have been made to the shape and proportions of the letters but it has always retained arrows as its distinctive feature. Subway adopted the arrows on the opening of its third restaurant in 1965 ‘Pete’s Subway.’ Since then it has become its most distinctive element. The current version of the Fujifilm logo uses a custom typeface and was unveiled in November 2006 and carries a wordmark, featuring a sharp design in the center which represents the company’s success and devotion towards advanced technologies. The Fuji logo is often cited as one of the most memorable logos ever created and has undergone numerous modifications throughout the years. Let’s skim through the list of the brands who let go of their symbolic logos for wordmarks for greater brand recognition. These are quirky and memorable and more often than not are an obvious choice for the brands when they opt for re-branding. One of the factors that might influence the companies to opt for wordmark logos is their readability and clarity. By using a powerful mix of colors and fonts, various companies are turning towards wordmark logos because of the image distinction. In order to make a lasting impact on customers’ minds and instant brand recognition, a wordmark logo is often the ultimate choice. A wordmark with or without additional letter logo provides more flexibility for a brand to develop.Although there has been a drastic change in the graphic design industry, the technology has very less or no effect on the theory and approach to custom logo design. Many startup founders embrace what we call “black dress” design: You’re not trying to create revolutionary brand design, you’re aiming for something simple and timeless that allows a company to pivot. A new brand needs to communicate professionalism-which is what often gets lost when startups try to create complex branding on their own. While the architecture, design, fashion and beauty industries are known for using wordmark logos and monograms, companies with a focus on digital now often opt in for a simple wordmark with a letter logo version too.Ī reason for that is that in the early days, finding product-market fit is the most important thing to focus on as a startup founder. With a new wave of minimalism as a lifestyle and design trend in 2014, letter logos have become more popular in recent years. In its simplest form, however, a letter logo can also be a letter designed using a specific typeface-minimalistic or ornamental. A letter logo is a logo symbol that is often made from shapes that when assembled make up the first letter of a company’s name.
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